y 2020 online video is expected to account for 82% of all consumer internet traffic and it’s no secret that Israel is a central innovation hub for Advertising Agencies using cutting edge video technology.
So it’s no wonder that Video Trends for 2018 Conference will be held in Israel, on December 12th and is set to include the most influential Israeli and International Companies who hold a vested interest in the vibrant Video Tech Ecosystem.
This year we’ll cover a wide range of relevant topics and hear from C-level executives from companies like Google, Deloitte, Clicktale, Eyeview and more. Gain exclusive insights from current case studies and participant in the event that will connect you with industry leaders and key decision makers.
Growing year on year, we’re proud to expect more than 800 attendees and this year there will be a tremendous international presence from China, Russia, India, Europe as well as the U.S.
Dec 12th; Video Trends for 2018 Conference. 8.00am, Habima.
Looking forward into 2018, and taking into account the major MarTech ecosystem changes of the first half of 2017, Online Video Advertising continues to become a vital element in the ad-tech mix. The combination of new technology, proper implementation and the right content makes engagement with video the best way for companies to advance their business goals.
Specifically, Programmatic Video Spend will have grown from 28% in 2013 to over 80% of overall marketing spend in 2018, according to the IAB (Interactive Advertising Bureau).
The automated ability to buy and trade targeted Video Impressions is the driving force behind these trends and with YouTube being one of the major influencers in this realm, advertisers and publishers alike have been seeking more efficient tools to deliver audience-based targeting and other tactical ad-buying strategies enabled by programmatic solutions.
In fact, according to PwC’s annual Global Entertainment and Media Outlook report, mobile video ad revenue will rise from $3.54 billion in 2015 to $13.3 billion in 2020, making mobile video ads the fastest-growing digital ad segment between 2015 to 2020.
With that in mind, can you afford to miss out on the highly focused Video Trends in 2018 conference?